Best Lure/Bait for fishing on lake?

I have started fishing on a 600 acre lake. I usually fish from a beach on the lake and try to cast out as far as I can with a texas rig with a 4 inch gold plastic shad worm. However, so far I have not caught anything. What kind of lure or bait will give me better success or what am I doing wrong
so what size hook should i use for this bait? (i know the lake has bass, perch, bluegills, and crappie)
should I just cast it out and let it sink to the bottom, or keep it suspended in the water?
so what size hook should i use for this bait? (i know the lake has bass, perch, bluegills, and crappie)
should I just cast it out and let it sink to the bottom, or keep it suspended in the water?
so what size hook should i use for this bait? (i know the lake has bass, perch, bluegills, and crappie)
should I just cast it out and let it sink to the bottom, or keep it suspended in the water?

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