How do I retrieve tube and brush hog in bass fishing?

Ok so I now have all my gear to go bass fishing and im using some soft plastic tubes and brush hogs mainly using a carolina rig. I will be fishing in lakes for small mouth and large mouth. After casting what are some good methods of retrieval for the lures other than just reeling it in. for instance should i pause for so many seconds after the bait hits the water then reel? or should i reel then pause for so many seconds then reel again?

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